About Larn

Larn-International is a business development company that provides outsourced business development, B2B sales, Trade Show support, and MENA market penetration services for companies in the pharmaceuticals, natural products, and cosmetics fields. We act as the MENA office for LARN srl, an Italian manufacturer of herbal medications and dietary supplements. www.larnsrl.it

Our Business Development Services

Larn-International is proficient in creating distribution channels for our clients in the region, building on our large database of companies in the pharmaceuticals field and our profiling capabilities. We identify a highly targeted prospective distributors list for each country by checking each distributor’s geographic presence, expertise, market positioning and corporate size among others. We contact prospective distributors and visit their offices, conduct primary due diligence, and provide recommendations to our clients. Our team is proficient in reviewing and negotiating distributorship agreements, setting annual targets, as well as in following up on distributors orders.

Gathering market intelligence is a key component to every new market entry. At Larn International, we gather market intelligence through collecting information from Ministries of Health and regulatory bodies, undertaking actual conversations with potential distributors and market players, and conducting web researches. We seek to answer the following questions for our clients:

  • Is the product/service ready for the specific MENA market? Are there any required accreditations or certifications?
  • What is the best approach for market penetration?
  • Is the proposed pricing in line with the market?
  • What is the best way to establish brand awareness in the Market?
  • Which Tradeshows provide good exposure in the region?

We provide answers and recommendations that guide clients on the best market penetration approach.

We book tradeshow and conference attendance on behalf of our clients. We attend the tradeshow and man the stands on behalf of our clients, contributing to enhancing brand awareness and identifying target distributors and customers. We set up appointments for our clients at tradeshows, coordinate events, and relentlessly follow-up on all leads generated from a show or conference.

Presence in MENA

Larn International office is located in Beirut-Lebanon, at the heart of the MENA region. Short traveling distances, common language and deep understanding of the region’s culture facilitate establishing and reinforcing our relationships with prospective distributors. We assist our clients mitigate culture and language barriers between MENA and the rest of the world and often contribute to reviewing products technical sheets’ translations and to communicating with regulatory bodies when needed.

Our Markets

  • Algeria

  • Bahrain

  • Egypt

  • Iraq

  • Iran

  • Jordan

  • Kuwait

  • Lebanon

  • Libya

  • Morocco

  • Oman

  • Qatar

  • Saudi Arabia

  • Sudan

  • Syria

  • Tunisia

  • United Arab Emirates

  • Yemen

Our Current Clients

Contact

Questions?
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